Rockwell Plans 1M-SF Automation Campus in Wisconsin
A Bold Move in Rockwell’s U.S. Growth Strategy
Rockwell Automation plans a new 1 million-square-foot factory in Wisconsin.
The company drives this project to strengthen its U.S. manufacturing base.
Rockwell expands its capabilities as demand for automation continues rising.
CEO Blake Moret stresses that these investments support long-term value creation.
He states that the U.S. will gain the largest impact from this expansion.
Rockwell allocates 80% of its investment to capital improvements and facilities.
The company devotes the remaining 20% to operational development and scaling.
Rockwell continues discussions with Wisconsin officials as planning advances.
The company reviews production priorities and workforce planning for the site.
A Digitally Designed Factory Starts in Virtual Space
Rockwell prepares to design the campus inside Nvidia Omniverse.
The company builds a complete virtual model before construction begins.
This digital approach improves quality, efficiency and early operational readiness.
Christian Rothe highlights simulation as a key tool for smarter planning.
Rockwell uses digital twins to refine layout, workflows and connected systems.
These tools help reduce construction risks and speed up commissioning.
A New Flagship for Global Smart Manufacturing
Rockwell aims to create its largest operational campus worldwide.
The factory will allow customers to experience advanced automation firsthand.
The site will showcase robotics, digital systems and high-performance control technology.
The company deepens its leadership across smart manufacturing sectors.
Rockwell continues supporting industries such as automotive, semiconductors and food production.
It also grows in clean energy, chemical processing and advanced mobility.
Expanding Capabilities Across Robotics and Software
Rockwell strengthens its autonomous mobile robot production in Milwaukee.
The company adds new flexible and AI-driven manufacturing solutions.
Its portfolio spans cybersecurity tools, digital twins, drives and smart robotics.
Rockwell enables customers to modernize operations with data-driven automation.
Site Selection Progresses in Wisconsin
Reports indicate that Rockwell reviews a 100-acre site in New Berlin.
The company continues evaluating location options with local partners.
A Rockwell spokesperson notes that updates will follow as planning progresses.
This new campus aims to anchor Rockwell’s next generation of U.S. operations.