Rockwell Automation Appoints Ahmad Haydar to Lead Saudi Arabia Operations

Driving Growth in Saudi Arabia

Rockwell Automation announced Ahmad Haydar as country manager for Saudi Arabia on Sept. 25, 2025.
The company strengthens its leadership to support Saudi Vision 2030.
Haydar will lead operations from Dammam and report to regional vice president Ediz Eren.

Experienced Leader with Proven Impact

Haydar brings nearly 20 years of automation experience to the role.
He has worked with Rockwell Automation for more than a decade.
Previously, he served as interim country sales director in Saudi Arabia.
He successfully built partnerships and improved Rockwell’s local market position.

Commitment to Saudi Vision 2030

Eren highlighted Haydar’s leadership, expertise, and customer-first mindset.
He said Haydar will accelerate digitalization and smart manufacturing across the Kingdom.
Rockwell Automation continues to expand local talent development and strategic partnerships.

Empowering the Next Generation

Haydar said he feels honored to take this leadership role.
He emphasized his commitment to Saudi Vision 2030.
He aims to deliver solutions that boost efficiency, growth, and sustainability.
He also supports training Saudi graduates for industrial digital transformation.

About Rockwell Automation

Rockwell Automation (NYSE: ROK) is a global leader in industrial automation and digital transformation.
The company employs about 27,000 people worldwide as of fiscal year 2024.
Its solutions help industries connect people and technology for sustainable growth.