Rockwell Automation Appoints Adrian Giecco as South Pacific Regional Director

Rockwell Automation names Adrian Giecco as Regional Director. He will lead the South Pacific region. This appointment takes effect on July 1, 2025. Giecco moves to Melbourne for his new role.

Leadership Transition

Giecco assumes the role from Anthony Wong. Wong recently became Vice President. He now leads Enterprise Software Sales and Consulting Services, Asia Pacific. This marks a significant leadership transition.

Giecco's Vision for the Region

"I am thrilled to return to this region," Giecco stated. He highlighted the pivotal moment for manufacturers. Rockwell unlocks new value for customers. This comes through innovation and expertise. Strong partnerships also contribute to this. "I look forward to leading this team," he added. He plans to strengthen existing relationships. Giecco will also explore new partnerships. He aims to shape the future of industrial operations.

Adrian Giecco's Journey at Rockwell Automation

Giecco joined Rockwell Automation in 2012. He started as a solution architect in Victoria. He then held increasing responsibilities. These included Business Manager roles. He served for Controllers and I/O Asia Pacific. He also led Architecture and Software in South Pacific. Since 2020, Giecco served as Director. He oversaw Software and Control for Asia Pacific. He was based in Singapore. His new role covers Australia and New Zealand. It also includes the broader South Pacific.

Looking Ahead: ROKLive Event

"I am ready to hit the ground running," Giecco affirmed. Rockwell's ROKLive event is soon. It takes place July 29–31. The Gold Coast hosts this premier event. Giecco plans to connect with partners. He will meet customers and end users. Colleagues also look forward to meeting him.